Monthly Archives: October 2010

If you look around the Internet, you will find no end of advice and tips on marketing. As soon as a new fad comes out, all of a sudden we end up with no end of self-proclaimed gurus with expertise expressed in TLA’s (three letter acronyms).

Surprisingly, there is one influence which affects the result of marketing campaigns which yields no search results yet which has a major effect on the success of any marketing initiative (although I hope the search results will change once this blog is out there).

Now many vintners and farmers have twigged that the Moon has a significant affect on their crops. Sailors are very respectful of the Moon phase as their lives might depend on the height and power of the tide.

Astrologers are somewhat derided by their observance of the Moon phase. One day astrologers and astronomers will compare notes and find there is more common ground than they thought.

It’s the closest astronomical object to us yet, if you asked most people, they couldn’t tell you the current Moon phase – not least it’s distance from the Earth and in which direction it was moving relative to them. It’s almost too much in our faces. Any Martian would be able to tell you that the Earth has 13 lunar months a year and they are all about 28 Earth rotations long (that’s a day to you and me) – give or take one or two. Our man-made calendar obfuscates what is really going on … conspiracy theorists might tell you that this is on purpose.

Incidentally, you can find out the current phase of the moon here … or if you have an iPhone, get one of the many excellent apps like Moon Phase

If you synchronise your marketing (and sales) activities to the Moon Phase, you will find that everything flows with much more ease and customers and opportunities will start to find you … as if by magic. I’ve been doing this for about two years now and have virtually abandoned all other ‘formal’ types of marketing activity.

Now there are two reasons why this works. Either the Moon is having an affect on our consciousness or it’s acting as a big reminder in the sky that we should work through our concepts in a logical manner. If it works, it’s academic if it’s either, or both, of these in operation.

The diagram below shows how to do it:

Step 1 : from new Moon to 1st quarter : engage in brainstorming activities

Step 2 : from 1st quarter to Full Moon : brief the client, get them to buy into your dream or, for yourself, just imagine where this might take you

Step 3 : from Full Moon to Last Quarter : evaluate your options, market test your ideas

Step 4 : act on your marketing plan based on acquired knowledge from the last three steps

and Step 5 is to report back in the Comments here to tell me how you get on

If you want to know more about synchronisation with natural daily, lunar monthly and yearly cycles, get a copy of my new book, The Art and Science of Light Bulb Moments

If you think this is completely bonkers, just try it once before you make that call … if it’s wrong there is no harm done. If it’s right, you may find a whole new way of being and doing.