by Tom Evans | Nov 10, 2010 | Chatting
If you have read my new book Flavours of Thought and found it intriguing, you may be thinking a couple of things …
1. Where did all that wisdom come from?
2. What else can you do with it?
If you haven’t read it, click here – you can even read it for free online at Completely Novel
Well, I will own up to not being the generator or possessor of that wisdom.
I am merely “the Translator” bringing ancient wisdom into a contemporary framework and context. What you have in this book is a translation, précis and simulacrum of the Major Arcana of the Tarot.
Furthermore, when I wrote the book, I was aware of two things:
1. There are many more than the initial 21 flavours and I will “translate” and “publish” more next year – these will come from the Minor Arcana and other arcane sources of symbology.
2. As it says in the book, there are many more than the 21 sample recipes.
Like all recipes however, there is a difference between throwing food in the microwave to warm it up and cooking a gastronomic delight worthy of a Michelin Star or three.
For this reason, I am proud to announce the launch of the Master Chef training programme.
Who is the programme for?
- Coaches, healers and therapists wanting a new set of tools
- Seekers of the Muse – artists, musicians, writers, scientists
- Parents and teachers
- Explorers of the mind
Training is carried out at my offices in the Surrey Hills or over Skype and desktop share for three people at a time.
A certain level of enlightenment is required before you will be accepted for the training and the badge of Master Chef is awarded upon the successful completion of post tasking.
… & note, only those of a sound mind and good heart need apply 😉
by Tom Evans | Oct 19, 2010 | Chatting
If you look around the Internet, you will find no end of advice and tips on marketing. As soon as a new fad comes out, all of a sudden we end up with no end of self-proclaimed gurus with expertise expressed in TLA’s (three letter acronyms).
Surprisingly, there is one influence which affects the result of marketing campaigns which yields no search results yet which has a major effect on the success of any marketing initiative (although I hope the search results will change once this blog is out there).
Now many vintners and farmers have twigged that the Moon has a significant affect on their crops. Sailors are very respectful of the Moon phase as their lives might depend on the height and power of the tide.
Astrologers are somewhat derided by their observance of the Moon phase. One day astrologers and astronomers will compare notes and find there is more common ground than they thought.
It’s the closest astronomical object to us yet, if you asked most people, they couldn’t tell you the current Moon phase – not least it’s distance from the Earth and in which direction it was moving relative to them. It’s almost too much in our faces. Any Martian would be able to tell you that the Earth has 13 lunar months a year and they are all about 28 Earth rotations long (that’s a day to you and me) – give or take one or two. Our man-made calendar obfuscates what is really going on … conspiracy theorists might tell you that this is on purpose.
Incidentally, you can find out the current phase of the moon here … or if you have an iPhone, get one of the many excellent apps like Moon Phase
If you synchronise your marketing (and sales) activities to the Moon Phase, you will find that everything flows with much more ease and customers and opportunities will start to find you … as if by magic. I’ve been doing this for about two years now and have virtually abandoned all other ‘formal’ types of marketing activity.
Now there are two reasons why this works. Either the Moon is having an affect on our consciousness or it’s acting as a big reminder in the sky that we should work through our concepts in a logical manner. If it works, it’s academic if it’s either, or both, of these in operation.
The diagram below shows how to do it:
Step 1 : from new Moon to 1st quarter : engage in brainstorming activities
Step 2 : from 1st quarter to Full Moon : brief the client, get them to buy into your dream or, for yourself, just imagine where this might take you
Step 3 : from Full Moon to Last Quarter : evaluate your options, market test your ideas
Step 4 : act on your marketing plan based on acquired knowledge from the last three steps
and Step 5 is to report back in the Comments here to tell me how you get on
If you want to know more about synchronisation with natural daily, lunar monthly and yearly cycles, get a copy of my new book, The Art and Science of Light Bulb Moments
If you think this is completely bonkers, just try it once before you make that call … if it’s wrong there is no harm done. If it’s right, you may find a whole new way of being and doing.
