Analysis of a logo
I am really thrilled to have had a new logo designed by Jackie Newman of BooDesign.
The brief was to create something simple and elegant that I could use on the web, in pop up banners that summarised both what I do and what I write about.
At the same time, I took a much overdue step and renamed my company which was called Shere Solutions to Tmesis Ltd.
Shere Solutions was formed in 1996 to deliver IT and business consultancy and was not really relevant to the work I do now.
Tmesis incidentally is the only word in the English language that begins with “T” and “M” and means to put a word inside another word like “abso-blooming-lutely”.
I chose Jackie for the brief as I specifically wanted two things over and above her talent as a design – namely objectivity and elegance.
I am so pleased with the result and something very subtle that came from it … including the company banner for letterheads etc.
The main banner of “tomevans” is perhaps obvious …
… in the strapline of ‘whole brain thinking’ combined with ‘whole mind connection’, Jackie unconsciously embedded a whole stream of multiple ‘tmeses’ – OK maybe there are two words that begin with “T” and “M” if you count the plural 😉
So what we have embedded in the logo is also …
‘Brain Thinking Whole’
‘Thinking Whole Mind’
‘Connection Whole Brain’
… and another friend of mine also pointed out that Tmesis is also short for “tom he is”
– all of which I also do … thank you Jackie
Contact Jackie of BooDesign here …
