The Power of the Podcast

PodcasterI’ve been podcasting, with my own show, for a year and a half now. While there have been times when I’ve harboured doubt and wondered if it’s worth the time and commitment it takes, more recently I have come to realise it’s the best networking I’ve ever done.

My top reasons why it works so well for me:

  • I can do it from my home office
  • I do it when it suits me
  • It gives international reach with no need to travel
  • Podcasts have a long shelf life
  • Podcasts can be embedded anywhere (see four different examples below)
  • Worldwide syndication is a breeze
  • It opens doors and generates serendipities that blow your mind …

… and if you want an example of this last reason, check out this series of podcasts

This first podcast with Stephen Campbell on The Author Biz recorded in May this year …

… lead directly to this podcast recorded in June with Tori Eldridge on The Zone Show

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… which then lead directly to this podcast broadcast in July on Empowered Living Radio

… and, a a podcasting footnote, this is the book I wrote 10 years ago that acted as the trigger to bring me to this special and magic point in my life