If you look around the Internet, you will find no end of advice and tips on marketing. As soon as a new fad comes out, all of a sudden we end up with no end of self-proclaimed gurus with expertise expressed in TLA’s (three letter acronyms).
Surprisingly, there is one influence which affects the result of marketing campaigns which yields no search results yet which has a major effect on the success of any marketing initiative (although I hope the search results will change once this blog is out there).
Now many vintners and farmers have twigged that the Moon has a significant affect on their crops. Sailors are very respectful of the Moon phase as their lives might depend on the height and power of the tide.
Astrologers are somewhat derided by their observance of the Moon phase. One day astrologers and astronomers will compare notes and find there is more common ground than they thought.
It’s the closest astronomical object to us yet, if you asked most people, they couldn’t tell you the current Moon phase – not least it’s distance from the Earth and in which direction it was moving relative to them. It’s almost too much in our faces. Any Martian would be able to tell you that the Earth has 13 lunar months a year and they are all about 28 Earth rotations long (that’s a day to you and me) – give or take one or two. Our man-made calendar obfuscates what is really going on … conspiracy theorists might tell you that this is on purpose.
Incidentally, you can find out the current phase of the moon here … or if you have an iPhone, get one of the many excellent apps like Moon Phase
And to understand how Moon Phases work, see this excellent exposition and explanation …
… or why not have a go at taking great photographs
If you synchronise your marketing (and sales) activities to the Moon Phase, you will find that everything flows with much more ease and customers and opportunities will start to find you … as if by magic. I’ve been doing this for about two years now and have virtually abandoned all other ‘formal’ types of marketing activity.
Now there are two reasons why this works. Either the Moon is having an affect on our consciousness or it’s acting as a big reminder in the sky that we should work through our concepts in a logical manner. If it works, it’s academic if it’s either, or both, of these in operation.
The diagram below shows how to do it:
Step 1 : from new Moon to 1st quarter : engage in brainstorming activities
Step 2 : from 1st quarter to Full Moon : brief the client, get them to buy into your dream or, for yourself, just imagine where this might take you
Step 3 : from Full Moon to Last Quarter : evaluate your options, market test your ideas
Step 4 : act on your marketing plan based on acquired knowledge from the last three steps
and Step 5 is to report back in the Comments here to tell me how you get on
If you want to know more about synchronisation with natural daily, lunar monthly and yearly cycles, get a copy of my new book, The Art and Science of Light Bulb Moments
If you think this is completely bonkers, just try it once before you make that call … if it’s wrong there is no harm done. If it’s right, you may find a whole new way of being and doing.
Hi Tom
As you know my interest is in growing by the moon but, as someone who is a professional publicist I would not consider working on any pr at the time of the ascending node, descending node and the perigee. I also try to start the writing of any new pr campaign when the moon is waxing. If you are planning a media event the full moon would be a good time for this ti happen.
Thanks Carol – your input is highly valued – in terms of working on the PR though is it not OK to be mulling over options – surely all activity can’t come to a grinding halt? This would mean PR firms would have a 5-7 day working month – come to think of it, perhaps that’s what they do anyway or should/could be doing 😉
No there are only 3 days in the month when I avoid doing any PR work the two nodes and the perigee – there is usually plenty of filing and the like to catch up on 🙂 Once I’ve started the planning of a pr campaign on the waxing moon I just follow it through. Nest node is 28 October
Interestingly, in Vedic astrology aka Jyotish, the nodes of the moon are considered as virtual planets.
The ascending node is called Rahu – which has a grabbing quality, the descending node is called Ketu which kind of blunders about with unco-ordinated activity. I always used to call them Tebbitt and Scargill 🙂
btw Carol have a look at http://www.theintelligentgarden.com – I’d be interested in your views
I wonder how Cameron and Clegg map on to the phases nowadays …
Hi Tom
It’s very intriguing I have to say. Although I’m not sure how my current marketing process fits with your cycle and definitions. Will have to explain it on a dog walk soon! xx
1st, it’s not my cycle & 2nd, a New Moon dog walk would be a great way to explore its ramification
Fab, let’s put a date in the diary!
Also do you have a Fresh Air Friday free for Netwalking in Nov?
Soooo, Full Moon tomorrow, Striding Ahead had practice run with good results, Rough marketing plan created and marketing now in progress, what specifically should I be doing?