How to Make a Book Trailer

We’re used to trailers for films and TV programmes. They tantalise and tease us to the delights the main feature will hold. Nowadays multimedia trailers are being increasingly used to promote books and the technology to do them is accessible to all. Seven...

Marketing in Tune with the Moon Phase

If you look around the Internet, you will find no end of advice and tips on marketing. As soon as a new fad comes out, all of a sudden we end up with no end of self-proclaimed gurus with expertise expressed in TLA’s (three letter acronyms). Surprisingly, there...